Road to Haute Route Program kicks off with Challenge Family Triathlons

(Lausanne, Switzerland – October 30, 2019) – Haute Route, the world leader in multi-day amateur cycling competitions, today announced the details of the Road to Haute Route partnership with CHALLENGEFAMILY. Starting November 1, 2019, CHALLENGEFAMILY athletes will be able to access a 10% reward on any 2020 3-Day Haute Route event at a special CHALLENGEFAMILY landing page on

Haute Route created the Road to Haute Route program to help athletes reach new heights of performance in any sport. Participating in triathlon, running, swimming, or other endurance sports can have a positive impact on an athlete’s performance during an Haute Route cycling event, and the training effect from participating in an Haute Route event can help athletes improve performance in triathlon, running, swimming or other endurance competitions.

The goals of the Road to Haute Route program are to bring athletes together from a variety of sporting backgrounds, to encourage athletes to participate across disciplines, and to create training opportunities that elevate athlete performance in any goal event.

CHALLENGEFAMILY produces over 30 events in more than 20 countries. For tens of thousands of CHALLENGEFAMILY triathletes, participating in a 3-Day Haute Route provides a challenging training block – two road stages of about 140 kilometres with 2500-3500 metres of climbing, plus one time trial – to bolster their performance in the cycling leg of their goal triathlon.

“Haute Route allows me to experience another level of cycling that is very different from triathlon. I’m riding and racing with true road cyclists, and they push me each day to new and higher levels of performance on the bike!” said triathlete Michael Latifi, who rode five Haute Route events in 2019. “That was a big goal for me this year – to become a better, fitter and stronger cyclist!”

“Having CHALLENGEFAMILY associated with the Road to Haute Route Program is a strong message to our riders and to the endurance athletes in general, said Haute Route CEO, Matt Holden. “Road to Haute Route aims to provide the most powerful endurance sports calendar to our riders because cycling is perfect training for triathlon and triathlon is perfect training for achieving greater performances during the Haute Route.”

“The partnership with Haute Route enables us to offer our athletes an even wider portfolio of endurance challenges,” adds Jort Vlam on behalf of CHALLENGEFAMILY’s board. “To participate in their multi-day events, is a nice way to improve your cycling skills at one hand, but at the other hand a unique experience in itself, thanks to the athlete-orientated approach and high-class service level we have in common.”

The Road to Haute Route Program will include a comprehensive calendar of partner events, ranging from off-road and indoor cycling disciplines, endurance sports that feature cycling as a component of the competition (i.e. triathlon, duathlon), and events for which cycling is a component of athlete training (running, trail running, skiing, tennis, etc.).

About Haute Route

Haute Route is the world’s first global series of multi-day cycling events for amateur riders. Providing all participants with a premium experience both on and off the bike, Haute Route events take place over either 3 or 7 days in the most iconic cycling destinations across the globe.