The Future of Triathlon – A Conversation with Challenge Family CEO Jort Vlam

Recently, TRI247 sat down with Challenge Family CEO Jort Vlam for an in-depth conversation about the future of triathlon. In this engaging discussion, Jort shares his vision for the sport, the evolving needs of athletes, and how Challenge Family is working to create unforgettable race experiences around the world. The resulting feature includes both a detailed article and an insightful video interview – offering a behind-the-scenes look at where our sport is headed and the role Challenge Family will play in shaping it.

You can watch the interview below or read the full article here.