Velosock Returns to Challenge Family in Multi-Year Partnership

Challenge Family has today renewed its partnership with award-winning bike cover specialists, Velosock, to further add value to the Challenge Family athletes’ journeys as they prepare for their triathlon goals.

Together, Velosock and Challenge Family will work on innovative bike covers specifically designed to ensure safer bike transportation and make travelling with a bike easier. Velosock covers also enable triathletes to take their bike inside their apartments, hotel rooms, cars and on public transport without worrying about the transfer of grease or dirt while also protecting the bike.

“Partnering with industry leader, Velosock, is the ideal move to help further improve our athletes’ triathlon experience,” said Jort Vlam, CEO Challenge Family. “We’re excited to reveal a new set of designs and I know from personal experience these covers are a gamechanger when travelling with a bike. Your bike is your most expensive piece of equipment so it makes perfect sense to protect it with an innovative product such as Velosock.”

“We are beyond excited to rejoin Challenge Family for long-term collaboration! We’re truly happy to be a part of the triathlon events in the upcoming season and cannot wait to be able to be a part of races! Velosock bike covers are the best possible protection for bike appreciated by cycling community around the world and we’re glad we can support triathlon by creating specialised products for it,” commented Andris Bergmanis, founder of Velosock.

New Challenge Family Velosock designs are available now through the Challenge Family Shop ( and directly from Velosock ( with a special launch offer of 15% off Challenge Family designs until 15 February 2022.