A year full of records comes to an end with the publication of DATEV Challenge Roth’s Media Report 2024. In addition to the two world best times, DATEV Challenge Roth also set a new record in terms of media reach. The cross-media reach of the race was 342 million, 6% higher than last year.
Last year, the cross-media reach was 324 million, the year before it was 145 million. The new record once again emphasises the significant importance of the race for the Roth district and triathlon in general.
DATEV Challenge Roth was broadcast worldwide and played out on 928 platforms and media.
Live on ARD Sportschau for the first time
BR Fernsehen once again provided triathlon fans in Germany with emotional images from the Home of Triathlon live on TV and in the stream. DATEV Challenge Roth celebrated a premiere on ARD Sportschau in 2024: Das Erste showed the men’s and women’s finish live for 50 minutes, even interrupting the Tour de France broadcast. ZDF and the private broadcasters RTL and Sat 1 also reported on the historic day.
“With two new world best times and incredible performances from all participants, volunteers and supporters, Roth proved once again why it is the home of triathlon. I am particularly pleased for the athletes, the entire triathlon district of Roth and the sport in general that the race received so much attention in numerous leading media and on all channels. My thanks go to all those who have contributed to this success and who support the event so generously year after year,” said race director, Felix Walchshöfer.
New ways of distributing images from Roth
In addition to the ‘classic’ media, digital out-of-home channels (DOOH), such as information screens in railway stations, airports and fitness centres, were also supplied directly with the news from Roth for the first time. This ensured that a further 9.23 million people came into direct contact with the iconic imagery from Roth.
Analysis by external media research institute
As in previous years, the data was collected and analysed externally by the recognised market and media research institute ‘Intelligent Research in Sponsoring’ (IRIS), which specialises in the sports sector. Its clients include many international sports associations, various clubs and leagues such as Borussia Mönchengladbach and Eintracht Frankfurt as well as international brands such as Audi and Tissot.
The values relate to a defined observation period from 30 June 2024 – 21 July 2024 or until 31 October 2024 in the international TV and DOOH segments. The reach achieved is therefore by no means definitive and only represents interim results.
