Brownlee Fitness and Challenge Family Unite

In a collaboration announced today, Brownlee Fitness and Challenge Family have joined forces to create the ultimate race and training experience for triathletes across the globe, delivered via TrainingPeaks.

Drawing on the expertise of two of the UK’s greatest triathletes, Alistair and Jonny Brownlee, this collaboration marks an alliance that will provide an exclusive opportunity for Challenge Family athletes to access the game-changing approach to virtual coaching offered by Brownlee Fitness.

With a shared commitment to pushing the boundaries of sports excellence, this partnership aims to further elevate the triathlete experience. Challenge Family athletes around the world can now benefit from the invaluable insights and guidance of the Brownlee brothers, renowned for their exceptional achievements and dedication to the sport.

“We are thrilled to announce this collaboration with Brownlee Fitness and TrainingPeaks,” said Jort Vlam, CEO of Challenge Family. “By combining our athlete race experience with Brownlee Fitness’s training expertise and TrainingPeaks’ innovative training platform, we are set to offer the ultimate training and racing experience. Our goal is always ‘all about the athlete’. This partnership will inspire and support athletes of all levels, from aspiring beginners to seasoned triathletes, to help them achieve their full potential and take their performance and experience of the sport to new levels.”

Through this partnership, Challenge Family athletes will gain privileged access to Brownlee Fitness, a platform designed to empower and optimise triathletes’ performance through personalised virtual coaching. With Alistair and Jonny Brownlee at the helm, athletes will have the opportunity to refine their skills, enhance their endurance, and receive invaluable mentorship from two of the sport’s leading talents.

In regards to the collaboration, Alistair Brownlee expressed, “We’re thrilled to introduce the Brownlee Fitness training platform to Challenge Family athletes. Our goal is to assist athletes of all capabilities in maximising their training plan experience and performance. The opportunity to support athletes participating in these events is incredibly exciting for both parties.” Jonny Brownlee added, “At the heart of Brownlee Fitness lies our athlete community and coaching staff. The inclusion of Challenge Family athletes is simply outstanding; I’m confident they will not only appreciate the structured programmes Alistair and I have utilised for over two decades, but also the dynamic, encouraging community.”

TrainingPeaks, a renowned leader in innovative training technology, will play a crucial role in this collaboration, providing athletes with the tools and analytics required to optimise their training plans and reach peak performance levels on race day.

“We’re honoured that Brownlee Fitness and Challenge Family have chosen TrainingPeaks as their preferred training platform, and we look forward to helping all their athletes achieve their personal goals,” said Dirk Friel, co-founder of TrainingPeaks.

This collaboration is a testament to all three organisations’ shared passion for excellence and innovation and represents an exciting new chapter for Brownlee Fitness and Challenge Family as they unite to set new standards for the future of triathlon training and racing.

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